1. Rising Aspirational Middle Class With better job access, education, and connectivity, these cities are seeing a rapid rise in consumption power—especially among first-generation consumers. 2. Digital Penetration & E-commerce Access Jio and smartphone growth…

The retail landscape is transforming at warp speed. Consumers are demanding personalized experiences, seamless omnichannel journeys, and instant gratification. In this dynamic environment, retailers are turning to cutting-edge technologies to stay ahead of the curve.…

In the fiercely competitive retail landscape, customer acquisition costs are skyrocketing. The focus has shifted dramatically: retaining existing customers is no longer just a good idea, it’s a business imperative. This is where the expertise…